E-commerce / Beauty Marketplace·2 Weeks·Shopify Developer & Theme DesignerLive

Yangaa

A curated beauty marketplace, pharmacy to luxury, all in one premium Shopify experience.

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Yangaa

Project Type

E-commerce / Beauty Marketplace

Timeline

2 Weeks

My Role

Shopify Developer & Theme Designer

Status

Live

The Challenge

Too Many Brands, No Premium Shopping Experience

Yangaa stocks dozens of brands across French pharmacy, K-beauty, luxury, hair, and makeup, but needed a storefront that felt curated and premium, not like a cluttered catalog. Promotions, new arrivals, and brand storytelling had to coexist without overwhelming shoppers.

  • 40+ brands across 6 categories with no clear navigation hierarchy
  • Sale promotions and new arrivals competed for attention without structure
  • No featured brand storytelling to drive hero product discovery
  • Mobile shopping experience needed to match desktop editorial quality
Yangaa screenshot
The Solution

Editorial Beauty Marketplace on Shopify

I built the Yangaa Shopify theme with a mega-menu organized by brand category (French Pharmacy, Luxury & Prestige, K-Beauty, Hair, Makeup, Body & Sun), promotional hero carousels, Brand of the Month spotlight, multiple product carousels (New & Trending, Best Deals, This Week Only), and a customer review slider.

Mega-Menu Brand Navigation

Organized dropdown with 20+ brands across French Pharmacy (La Roche-Posay, Avène, Bioderma), K-Beauty (COSRX, Beauty of Joseon), Luxury (Caudalie, Lancôme), Hair, and Makeup.

Promotional Hero Carousels

Rotating banners for Prime Deals (up to 50% off), New Arrivals, YANGAA Brand of the Month, and Summer Store promotions, each with dedicated CTAs.

Product Carousel Sections

New & Trending, Best Deals, and This Week Only carousels with sale badges, brand attribution, and compare-at pricing, driving discovery without page reloads.

Curated Collection Picks

Featuring right now grid, YANGAA Herbal Lotion, Summer Essentials, Radiant Skin Ritual, Pharmacy Favorites, each with editorial copy and shop links.

Social Proof & Reviews

Customer review carousel with 4.8/5 rating and 500+ reviews, building trust for genuine product sourcing claims.

Newsletter & WhatsApp Community

Email subscribe for beauty tips and exclusive offers, plus announcement bar promoting WhatsApp community for SPF tips and deals.

Yangaa detail
The Results

A Beauty Destination, Not Just a Catalog

40+
Brands organized
4.8★
Customer rating
$50+
Free shipping threshold
Live
Shopify storefront
  • Live at yangaa.store, full Shopify checkout and accounts
  • Mega-menu makes 40+ brands navigable in two clicks
  • Brand of the Month drives hero product discovery and repeat visits
  • Multiple sale carousels surface deals without cluttering the homepage
  • Review slider and genuine product claims build purchase confidence
  • Newsletter capture builds owned audience beyond paid traffic