Oreo
Direct-to-consumer footwear, premium pairs, zero markup, verified authentic.
Project Type
E-commerce / DTC Footwear
Timeline
2 Weeks
My Role
Shopify Developer & Theme Designer
Status
Live
Sneaker Resellers Looked Like Everyone Else
Oreo needed a DTC storefront that communicated trust, authenticity, and better pricing than retail, without looking like a generic dropshipping template. Customers had to feel confident buying premium Yeezy, Nike, and Adidas pairs online.
- No differentiated brand experience, looked like every other sneaker reseller
- Authenticity concerns blocked conversions on high-ticket footwear
- Collections (Slides, Lifestyle, Basketball) were not clearly navigable
- No system for pre-order drops or member-first access to new releases
Premium Shopify DTC Store Built for Trust & Conversion
I designed and built the Oreo Shopify theme end-to-end, a bold DTC experience with a "Direct to you. No markup." hero, featured pairs grid, shop-by-style collections, authenticity inspection section, pre-order drop support, and drops-list email capture.
DTC Hero & Brand Story
"Direct to you. No markup." positioning with trust badges (100% Authentic, Free shipping $150+, 14-day returns) and a scroll-driven brand narrative.
Featured Drops & Collections
Just-dropped product grid with sale pricing, plus Shop by Style lanes for Slides, Lifestyle, and Basketball, each linking to curated collections.
Authenticity & Inspection
Dedicated "Every pair checked before it ships" section, box condition, tags, and authenticity markers inspected on every order.
Pre-Order & Drops List
Pre-order product support with checkout-date transparency, plus email capture for members-only early access to Yeezy, Nike, and limited releases.
Shopify Native Commerce
Full cart, account login, predictive search, FAQ, and contact pages, all wired through Shopify's native checkout and customer accounts.
Trust & Policy UX
FAQ accordion covering authenticity, pre-orders, returns, and free shipping thresholds, reducing support tickets before purchase.
A DTC Store Built to Sell Premium Pairs
- Live at oreo.ink, taking orders with Shopify checkout
- DTC positioning clearly differentiates from retail markup competitors
- Shop-by-style navigation drives discovery across Slides, Lifestyle, Basketball
- Authenticity section builds trust for high-ticket sneaker purchases
- Drops list captures emails for repeat release traffic
- Pre-order flow supports upcoming releases without manual coordination
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